Pissing people off is both inevitable and necessary. This doesn’t mean that the goal is pissing people off. Pissing people off doesn’t mean you’re doing the right things, but doing the right things will almost inevitably piss people off.

An American drove a Finnish visitor into the Appalachian Mountains to show her the stunning autumn foliage. The Finn sat quietly in the car, staring at the landscape. Suddenly the American stopped the car, demanding to know what was wrong with the silent guest. Another Finn would, however, have understood that the guest was just admiring the scenery in silence, in the typically Finnish way.

The people who are right a lot often change their minds.”
– Jeff Bezos

When all the hope is gone, there is no reason for pessimism.

[Gruen transfer] is the moment when a consumer enters a shopping mall and, surrounded by an intentionally confusing layout, loses track of their original intentions and is thus more likely to impulse shop.
– Patrick Rhone: enough, 2012

Intelligent people are more likely to do stupid things.

Important stuff.